Tag Archives: white space

Format Smorgasbord

October 26, 2015 0 Comment

I don’t know why I picked this photo to start this post. Sure, the sexy Swede on the left can’t hurt. Closer to the truth though is it reminds me of my all-time fav all-you-can-eat joint in Chicago, the Red Apple. Red Apple is Polish, not Swedish, $20 fish all-in which includes the 20% tip […]

Give white space. Go vertical. You hear that from about 10,000 websites and I guess I’m gonna be 10,001. As a screenwriter, you don’t want this¬† ———————————————————————> You want this……. Driving the eye down the page. Why is that an advantage? Always comes back to the reader. If you haven’t written a micro-budget you’ll need […]